Saturday, November 16, 2019

Cross Cultural Studies Essay Example for Free

Cross Cultural Studies Essay Beauty, is anything that appeals, and is incorporated in current fads and trends of the area. Its features drastically vary across the globe where antagonizing manners are adopted. Obesity is such an example, where in the west, obesity is shunned, and admonished, and on the contrary, in the African countries, obesity lures and is considered to be a blessing, exhibiting richness. Beauty may be skin deep, but there are cases when such becomes a paradox. Obesity is not just about the weight, or the physical and genetic rationalities we can derive from it. Obesity can also be derived from its psychological roots. What is obesity and how it affects the reputation, personality, or even the attitude towards it varies across cultures as mentioned earlier. In this paper, obesity is seen as good and wanted physiological trait, compared with as a social cancer plaguing the health in most Western countries. RESEARCH FINDINGS Norimitsu Onish (2001), in his article entitled, ‘On the scale of Beauty, weight weights heavily’, has explained in a formidable manner the craze obesity has amongst teenage girls in Nigeria. He has depicted the ways ladies will employ to go beyond their means so as to become fat, and conducts market surveys determining which types of steroids, pills or chemicals they would use. The paper explains how obese women are idealized and looked up onto. Onish indicates that women would tend to consume harmful chemical to gain fatty tissues, and have become so obsessed with becoming fat, that they would go to ‘fattening farms’ and get massaged weeks before their weddings. Likewise, some of the poorer women would consume animal feed in order to get fat and become attractive, as they cannot afford the rich foods. Historically, fleshy African women were considered well endowed financially, because they can afford food, are healthy and fertile. Women in African culture are revered to as the food provider, the one who plants and supplies food in the community. A fleshy African woman connotes someone from an affluent family or perhaps a potential good provider for her family. The heavy African woman was valued and held in high esteem. However, it is important to note that African women labored diligently, working sun up to sun down, and their laborious tasks were not conducive to being big. The arduous work kept African women basically on the thin side (Johnson and Broadnax, 2003). STRATIFICATION: Stratification is an integral part of a community and society that occurs due to a division in the classes which is determined by the economic situation of the household or community. This horizontal stratum is also prevalent among some countries which have a male dominant society, on the pretext of religion. This has been depicted in Onish’s article, where obese women are a status symbol, exhibiting their resources, and that they belong to well to do families, compromising their health in this way. A very good example is quoted explaining how a girl since the age of 11 years, was forced to become obese on the pretext of getting a ‘good match’, and now she suffers from hip dislocation, and bone disorders, as it has become difficult to carry herself around. Culturally, being large was not customary. In the African view, women who are fleshy, had hips, and a voluptuous body are the women to marry. Body size was also perceived to make them excellent mothers. African women who are large have more adipose tissue, and were perceived to carry a fetus to full term and suspend for some time the effects of starvation should there be scarcity of food (Johnson and Broadnax, 2003). In a class lecture by Mead back in 1974, culture was defined as the transmission of values and behaviors and concepts. It is the way one eats, the way one walks, and the way one raises a child. In Africa, the cultural level was subtle for little girls to learn that African men and families values large women and was highly acceptable. But being voluptuous was deemed in a different way when slaves were transported to the new world. African women then were viewed and even designated to be breeders and has a duty to give birth as many times as her owner wants to. Alex Haley documented this in his book by relating how large African women beats slave children and hands them to a slave owner as a sexual prize (Johnson and Broadnax, 2003). In another article, ‘Culture: A sociological view’, Becker (Becker, 1982) explains the significance of culture in a society and how it is regularly modified in order to meet the modern fashion and fad. Culture is being regularly changed, and newer versions of principles and practices are adopted. Likewise, stratification in terms of race and gender is also now being diluted, as a sense of equality is prevalent within most of the societies across the globe. A society is organized by its cultural values, which is the essence to its development, and thus although newer concepts are adopted, older principles should not be ignored and should be passed onto generations in order to preserve a society’s cultural heritage. The gradual changes in society together with the culture in which one grows takes generations. There are a few and core cultural traits which are passed on from one generation to another, preserved in families, despite the many changes that are constantly happening. In the sociological context, this also reflects how society influences the individual’s views and perceptions with the many changes happening around him/her. At some point, the person knows what his culture is inherently, but also adjusts to fit in and cope up with the many cultural changes in our societies. CROSS CULTURAL STUDIES: Cross cultural studies was a very interesting subject that depicts the various anthropologies around the globe. The primary essence in this study is an element of tolerance which various ethnic groups have to incur so as to accommodate and intermingle with various cultural set ups. A united stand in which people from entirely different cultures will team up and constructive serve towards the progress and development of a society is prevalent in most countries. A good example is depicted by the people of Malaysia, in which various ethnic groups coexist and play their respective roles in order to make Malaysia one of the most rapidly developed nation in the past decade, and it is now a role model for others to follow. Hinduism, Islam, Christianity and Buddhism coexist and temples are built right next to mosques and churches, where people go shoulder to shoulder to preach in tolerance and harmony. The same can be derived when slaves where transported to the New World. As African women became sexual prizes to their owners, some Westerner has fathered a child, and bore an African-American child. In the existing culture, being thin is in. Bulimia and anorexia has become an epidemic amongst teens and younger women because of the images of thin women being cultivated in the new society. The cross cultural examination between how women in Africa in comparison with African-American women view obesity is different and is a reflection of how views and perception change over time and across cultures. CONCLUSION: Culture differ across the globe, meeting the geographical requirements of a region, these can vary and be contrary, like the case of obesity, which is endeavored by some, and admonished by other societies, like the westerners. Likewise, cultural set ups are modified and changed in order to meet modern day requirements, and simultaneously maintaining and preserving the ancient cultural values that have been passed on. Similarly, cross cultural set ups also do exist, and various ethnic groups coexist and serve proactively for the development and progress of nations, thus exhibiting discipline, unity and tolerance. REFERENCES: Becker H. (1982) Culture: A Sociological View, Yale Review, September 2, , 71:513-527 Johnson, R. W. and Broadnax, P. A (2003). A perspective on obesity analysis of trend of obesity in African-American women. ABNF Journal. Onish N. (2001) Maradi Journal: On the Scale of Beauty, Weight Weighs Heavily New York Times dated Feb 12

Thursday, November 14, 2019

Where Are You Going, Where Have You Been Essays -- Joyce Carol Oates s

"Where Are You Going, Where Have You Been" by Joyce Carol Oates â€Å"Where Are You Going, Where Have You Been†, is one of the many short stories written by Mrs. Joyce Carol Oates that has become highly recognized. It was inspired by a magazine story about a serial killer. It quickly it became very popular andwas even the basis for the 1985 hit movie, â€Å"SmoothTalk†. Like many other short stories and novels written by Joyce Carol Oates, â€Å"Where Are You Going, Where Have You Been† is a story that is consumed by evil, the theme. In the story evil is projected through the eyes of the characters.(Weinberger 207) Joyce Carol Oates has been labeled by many as a, â€Å"writer of psychological realism†(Wegs 69), which is seen in this story. Tied in with the theme are three particular literary elements that interlink all of the scattered details, leaving the readers in awe at the end of the narrative. The three literary elements contributing to the short story are irony, imagery and symbolism. Irony is an importa nt element in â€Å"Where Are You Going, Where HaveYou Been.† The title itself is ironic since it is two questions that Connie is never asked. No one has ever asked, where she was going, nor has anyone ever inquired where she has been.(sullivan 535) What is also ironic is that although she is the victim in this tale, she actually welcomes and invites this demonic provocation.(Hurly 64) Her fears that have always overtaken he subconscious self drive her into distorted separation of mind and body in which sher ealizes that her unconscious self has betrayed her.(Wegs 70) Something else somewhat ironic is when Arnold Friend says,† I’ll hold you so tight you won’t think you have to try to getaway or pretend anything because you’ll know youca... ...ublications of the Mississippi Philological Association 1985, p98-105 Mark Robson Oates's "Where Are You Going, Where Have You Been?" Explicator Summer 1982, v40 n4 p59-60 Christina Marsden Gillis "Where Are You Going, Where Have You Been?": Seduction, Space, and a Fictional Mode Studies in Short Fiction Winter 1981, v18 n1 p65-70 Kevin J. Harty Archetype and Popular Lyric in Joyce Carol Oates's "Where Are You Going, Where Have You Been?" Pennsylvania English 1980-81, v8 n1 p26-28 Joyce M. Wegs "Don't You Know Who I Am?": The Grotesque in Oates's "Where Are You Going, Where Have You Been?" Journal of Narrative Technique January1975, v5 n1, p66-72 Walter Sullivan Where Have All the Flowers Gone?: The Short Story in Search of Itself Sewanee Review Summer 1970, v78 n3 p535-537 online sources Encarta.com Cornell university online Where Are You Going, Where Have You Been Essays -- Joyce Carol Oates s "Where Are You Going, Where Have You Been" by Joyce Carol Oates â€Å"Where Are You Going, Where Have You Been†, is one of the many short stories written by Mrs. Joyce Carol Oates that has become highly recognized. It was inspired by a magazine story about a serial killer. It quickly it became very popular andwas even the basis for the 1985 hit movie, â€Å"SmoothTalk†. Like many other short stories and novels written by Joyce Carol Oates, â€Å"Where Are You Going, Where Have You Been† is a story that is consumed by evil, the theme. In the story evil is projected through the eyes of the characters.(Weinberger 207) Joyce Carol Oates has been labeled by many as a, â€Å"writer of psychological realism†(Wegs 69), which is seen in this story. Tied in with the theme are three particular literary elements that interlink all of the scattered details, leaving the readers in awe at the end of the narrative. The three literary elements contributing to the short story are irony, imagery and symbolism. Irony is an importa nt element in â€Å"Where Are You Going, Where HaveYou Been.† The title itself is ironic since it is two questions that Connie is never asked. No one has ever asked, where she was going, nor has anyone ever inquired where she has been.(sullivan 535) What is also ironic is that although she is the victim in this tale, she actually welcomes and invites this demonic provocation.(Hurly 64) Her fears that have always overtaken he subconscious self drive her into distorted separation of mind and body in which sher ealizes that her unconscious self has betrayed her.(Wegs 70) Something else somewhat ironic is when Arnold Friend says,† I’ll hold you so tight you won’t think you have to try to getaway or pretend anything because you’ll know youca... ...ublications of the Mississippi Philological Association 1985, p98-105 Mark Robson Oates's "Where Are You Going, Where Have You Been?" Explicator Summer 1982, v40 n4 p59-60 Christina Marsden Gillis "Where Are You Going, Where Have You Been?": Seduction, Space, and a Fictional Mode Studies in Short Fiction Winter 1981, v18 n1 p65-70 Kevin J. Harty Archetype and Popular Lyric in Joyce Carol Oates's "Where Are You Going, Where Have You Been?" Pennsylvania English 1980-81, v8 n1 p26-28 Joyce M. Wegs "Don't You Know Who I Am?": The Grotesque in Oates's "Where Are You Going, Where Have You Been?" Journal of Narrative Technique January1975, v5 n1, p66-72 Walter Sullivan Where Have All the Flowers Gone?: The Short Story in Search of Itself Sewanee Review Summer 1970, v78 n3 p535-537 online sources Encarta.com Cornell university online

Monday, November 11, 2019

Accounting Essay 7

At the end of 2011, retained earnings for the Bisk Company was $1,750. Revenue earned by the company in 2011 was $2,000, expenses paid during the period were $1,100, and dividends paid during the period were $500. Based on this information alone, retained earnings at the beginning of 2011 was [pic] |[pic] |$850. | |[pic][pic] |$1,350. | |[pic] |$4,000. | |[pic] |$2,150. | GAAP† stands for [pic] [pic] |Generally Authorized Auditing Principles | |[pic] |Government Authorized Accounting Procedures | |[pic] |Generally Applied Accounting Procedures | |[pic][pic] |Generally Accepted Accounting Principles | The total equity of Timberlake Company at the beginning of 2011 amounted to $3,500. During 2011 the company reported net income of $1,800 and paid a $500 dividend. If retained earnings at the end of 2011 is $2,200, what was beginning contributed capital? [pic] |[pic] |$2,100 | |[pic] |$3,100 | |[pic] |$400 | |[pic][pic] |$2,600 | Which of the following could represent the effects of an asset source transaction on a company's financial statements? |[pic] | [pic] |[pic] |[pic] | |[pic] |[pic] | |[pic][pic] |[pic] | |[pic] |[pic] | The Mason Company is a manufacturer of fine home furnishings. Which term best describes Mason's role in society? [pic] |[pic] |Regulatory Agency | |[pic][pic] |Conversion Agent | |[pic] |Consumer | |[pic] |Resource Owner | Which of the following could describe the effects of an asset exchange transaction on a company's financial statements? [pic] | [pic] |[pic] |[pic] | |[pic] |[pic] | |[pic][pic] |[pic] | |[pic] |[pic] | Which of the following groups has the primary responsibility for establishing generally accepted accounting principles for business entities in the United States? pic] |[pic] |U. S. Congress. | |[pic] |Internal Revenue Service. | |[pic][pic] |Financial Accounting Standards Board. | |[pic] |International Accounting Standards Board. | During 2011, Childress Company earned $800 of cash revenue, paid $400 of cash expenses, and paid a $200 cash dividend to its owners. Based on this information alone, [pic] |[pic] |net income amounted to $400. | |[pic] |total assets increased by $200. | |[pic][pic] |cash inflow from operating activi ties was $400. | |>[pic] |all of these are correct. Dividends paid by a company are shown on the [pic] |[pic] |income statement. | |[pic][pic] |statement of changes in stockholders' equity. | |[pic] |statement of cash flows. | |>[pic] |both b and c. | Asset use transactions always involve the payment of cash. [pic] |[pic][pic] |True | |>[pic] |False | The Sarbanes-Oxley Act includes several significant reforms that affect the auditing profession, but it did not reduce an audit firm's ability to provide non-audit services to its audit clients. [pic] |[pic] |True | [pic][pic] |False | Which of the following is not a common feature of ethical misconduct? [pic] |[pic] |The capacity to rationalize. | |[pic] |The presence of an opportunity. | |[pic] |The existence of pressure leading to an incentive. | |[pic][pic] |The existence of a strong system of internal controls. | After closing, only balance sheet accounts have non-zero balances. [pic] |[pic][pic] |True | |[pic] |False | After clos ing, only balance sheet accounts have non-zero balances. [pic] |[pic][pic] |True | [pic] |False | Policies and procedures designed to reduce the opportunities for fraud are often called: [pic] |[pic][pic] |internal controls | |[pic] |accounting principles | |[pic] |asset source transactions | |[pic] |financial systems | Aaronson Company experienced an accounting event that affected its financial statements as indicated below:   [pic] Which of the following accounting events could have caused these effects on ABC's statements? [pic] |[pic] |Recognized accrued salaries owed to employees. | |[pic][pic] |Earned revenue on account. | |[pic] |Issued common stock. | |[pic] |Purchased equipment on account. | The ethical standards for certified public accountants simply require that such accountants comply with applicable laws and regulations. [pic] [pic] |True | |[pic][pic] |False | Which of the following is not a component of the fraud triangle? [pic] |[pic] |Rationalization | |[pic] |Pressure | |[pic] |Opportunity | |[pic][pic] |Trust | The purpose of the accrual basis of accounting is to: [pic] |[pic] |Improve the company's earnings per share. | |[pic][pic] |Report revenue when received. | |>[pic] |Improve the matching of revenue and expense in the proper period. | |[pic] |Report expenses when cash disbursements are made. | A liability account normally has a debit balance. [pic] |[pic] |True | |[pic][pic] |False | The financial statement ratio that may be of greatest interest to a company's stockholders is the amount of its return on equity. pic] |[pic][pic] |True | |[pic] |False | A high value of the debt to asset ratio may indicate that a company has a high level of debt risk. [pic] |[pic][pic] |True | |[pic] |False | Which of the following errors would cause the debit side of a trial balance to be larger than the credit side? [pic] |[pic] |Revenue earned on account was recorded with a debit to Cash and a credit to Revenue. | |[pic] |Purchase of supplies on account was recorded with a credit to Supplies and a deb it to Accounts Payable. |[pic][pic] |Land purchased with cash was recorded with a debit to the Land account and a credit to Accounts Payable. | |>[pic] |None of these. | The Armstrong Corporation recorded a business event using T-accounts as follows:   [pic] Which of the following reflects how this event affects the company's financial statements? |[pic] | [pic] [pic][pic] |[pic] | |[pic] |[pic] | |[pic] |[pic] | |[pic] |[pic] | When a company receives cash in advance from a customer, it should debit Cash and credit Accounts Receivable. [pic] |[pic] |True | |[pic][pic] |False | The left side of a T-account is known as the: [pic] [pic] |Claims side | |[pic][pic] |Debit side | |[pic] |Credit side | |[pic] |Equity side | Debits decrease asset accounts. [pic] |[pic] |True | |[pic][pic] |False | Double entry accounting requires that every entry must include at least one debit and at least one credit. pic] |[pic][pic] |True | |[pic] |False | KMR Company provided repair service of $2,800 to a customer who paid $1,300 and promised to pay the remainder next month. Which of the following journal entries correctly records this transaction? [pic] |[pic] |[pic] | |[pic][pic] |[pic] | |[pic] |[pic] | |[pic] |[pic] |

Saturday, November 9, 2019

Fish Cheeks by Amy Tan Rhetorical Strategies Essay

Gifted author of Fish Cheeks, Amy Tan, assures young girls that being different is not only acceptable, but also advantageous. Rhetorical strategies-such as imagery, tone, diction, and appeals (logos, ethos, pathos)-were the brushes with which she painted a portrait of self-acceptance for teenage girls everywhere. Tan uses a sympathetic tone to relate to the awkward teenage reader that is experiencing the same thing and the nostalgic adult reader that has experienced. Tan’s word choice [diction] exposes her insecurity in her heritage and desire to be an average American teenager, in her opening. The author described traditional American food in an appealing way, â€Å"†¦roasted turkey and sweet potatoes†¦Ã¢â‚¬  but omitted any detail about â€Å"†¦Chinese food.† She labeled American manners as â€Å"proper†, but dubbed her relatives and their Chinese customs as â€Å"noisy†. The significance of this strategy lies in its ability to make the text relatable. The entire narrative relies on the author’s shared experience with the audience, being ashamed of their incongruity and their pursuit of normality. In the third paragraph, Tan enlists the aid of imagery to provide the reader with a more accurate depiction of the scenery on that night. Vividly detailing the assortment of food; Tan was not describing how she saw the food but how she feared Robert would. As revealed later in the text, Tan is quite fond of her culture’s taboo cuisine. So, the description of the food using negatively connoted words like slimy, bulging, fleshy, rubbery, and fungus were used to transmit her concern about how she and her family would be perceived. This use of imagery and diction exemplifies Tan’s transmission of emotion-first worry and anxiety, then relief and acceptance- to her audience throughout the text. The appeals to ethos and pathos were vital for Tan to be able to relate to the audience. She had to first establish her credibility as someone who had experienced being a part of two different cultures and the desire to fit in. She did this by telling the narrative in first person. Also she showed great contrast between the two cultures she belonged to by illustrating her family’s traditional Chinese Christmas contrary to American traditions. Then, she appealed to pathos by frequently attaching an emotion to every part of the story. For example, in the opening she conveyed a sense of worry with her use of repetitive questions. Likewise, Tan suggested a feeling of relief in the end with her shift in diction, from negative words like â€Å"despair† to more positive words like â€Å"stunned†.

Thursday, November 7, 2019

Simulacra essays

Simulacra essays The simulacrum is never that which conceals the truth it is the truth that conceals that there is none. The simulacrum is true. Ecclesiastes. How does the above statement apply to representation of the real in art? In direct translation, simulacrum of any form threatens the difference between true and false. Simulation is to feign to have what one do not have, thus implies to an absence. Religion is seen as a simulacrum. The idea of it is not tangible nor comprehends physical truth. It is something that is made real by its believers, not something that is believed in because it is physically real although it can be real. The simulacrum is seen as the represented truth. According to Jean Baudrillard, simulation is the substitution of signs of the real for the real. Simulacra convey signs that no longer represent or refer to an external factor. They stand for nothing but themselves, and refer only to other signs. Baudrillard points out very clearly how our modern culture is being affected by images and other similar encouragement from media sources and simulations rather than what is considered real and how it becomes what is real to us by perception. Baudrillard clearly defines how various things like Disney, multi-media advertising and many other sources have replaced the provocation of the real for us and how our media culture has become our reality. The above statement which state, The simulacrum is never that which conceals the truth, which means its not an agent to hide the reality and its not feigning any truth. It however does confuse the relation between the real and imaginary. The simulacrum becomes our reality as how it is being presented to us. We got absorbed by the simulacrum that we tend to believe it is the reality and weve accepted it. It is the truth that conceals there is none, since we took the simulacrum as the truth...

Monday, November 4, 2019

Problems with real estate career during the recession Research Paper

Problems with real estate career during the recession - Research Paper Example ..11 Works Cited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 Executive Summery Real estate market is among the most dynamic market in history. Despite the fact that the market is not that large, many processes need to run successfully. Many economic issues as well as legal matters that make operation in it not that easy bind this market. Investing in real estate is only profitable when the economic gaps are high, but quite challenging in low economic seasons. Working n real estate does not offers difficulties to the investors only, but also to their selling agents. Brokers normally earn handsomely in peak seasons despite some few challenges they encounter during their marketing. However, in recession times a lot of risk with little satisfaction is what they encounter in the job. There are several challenges that they meet in their operation, including the fac t that this sector is much dominated among few buyers at the recession times. This creates a very stiff competitive environment that discourages their prosperity. Marketing real estate products pose difficulty due to the high expectation from the sellers from the brokers. Despite the economic falls, sellers still expect to fetch great prices for their products that become unachievable by the agents. Emerging trends in the real estate such as such as Mortgage Assistance Relief, MID and QRM creates changes in the brokers work environment. This forces the brokers to adjust to the running occupational changes that normally are not easy. During economic scarcity loaning system are much reduced that only a few clients are available in the market. The agents hence find no market for their services in the market. In such cases generally earns very little to support them. Because of these challenges, working in this career is normally very hard, and mitigation measures are necessary to prote ct this employment sector. Several recommendations encompassing legal aspect, market protection, financial security, diversification, technological adaptation and teamwork have been proposed for implementation to see these groups succeed and enjoy their career. This proposal was made after a rigorous research and study in the field. Introduction For many years, the lives of real estate agents have been unbearable, especially during recessions. Due to this, the brokers sent their pleas to the ministry of labour in the late 2007, following the start of 2007 and 2009 recession. This was taken as an appropriate moments since studies could reveal situations of the real estate brokers from the start to the end of economic hard times. The Ministry in turn sent a group of experts to study the problem and recommend as appropriate. This report was presented to me, a broker and the secretary of the real estate brokers in the Washington. Besides, the report was tabled before the representatives of real estate agents, real estate investors and representatives from government policy makers and planners. This was carried out in a two days seminar in Washington. The report was aimed at

Saturday, November 2, 2019

The Effect of Alcohol Concentration on the Leakage of Pigment from Essay

The Effect of Alcohol Concentration on the Leakage of Pigment from Beetroot Cells - Essay Example The cell membrane is made up of phospholipids molecules and proteins. The phospholipids are present as a bilayer and that acts as the semi permeable membrane. The phospholipid bi-layer is formed because of the hydrophilic and the hydrophobic ends of the phospholipid molecule. The water loving hydrophilic head is present in the inner region of the membrane and the hydrophobic water hating tail region is present on the outer membrane region. This arrangement prevents the polar solutes from moving in and out of the membrane. This arrangement generally allows the passive diffusion of the hydrophobic molecules. The entire membrane is held intact because of the non-covalent interaction of the hydrophobic tails with a little fluidity.The betalains pigment of beet root is sequestered in the vacuole of the beet root cells. When the membrane condition is altered because of temperature variation, pH variations, the membrane becomes weak and loses its pigment content. The phospholipid bi-layer is soluble in an organic solvent. Ethanol is the most common organic s olvent. When ethanol is used for the extraction of the pigment from the beetroot, it dissolves the phosphor lipid bi layer and thus makes the membrane permeable. The betalains thus diffuses out of the membrane due to the concentration gradient. As this is a water soluble pigment, it results in the color of the solution. The intensity of the red-purple color in the solution will indicate the diffusivity level of the pigment. Hence the effect of concentration of ethanol may increase the color of the solution. This is a predictive hypothesis. The predictive hypothesis will give a tentative answer to the question that is under the investigation. (faculty.uca.edu). So the experiment was designed such that the independent variable ethanol is applied to the experimental group and it is controlled in the control group. According to our hypothesis, the control group had 0% ethanol and the experimental group had